Campaign Storyboard
Small business owners are constantly being sold on a million different advertising tactics, each one claiming it's the silver bullet to all your advertising worries. "Buy this course on SEO and rank #1 on Google!" "Here's how to get 100,000 followers on social media!" "Do videos every day - it's EASY!"
Right.
All those tactics are just that: TACTICS. Options. One, single course of action. Sure, it might actually work...IF it makes sense for your business and IF you want to dedicate your life to it.
But (and here's the part where we tell you you need our thing instead 😂) what you really need is a STRATEGY.
An actionable plan is worth a thousand buck-shot tactics.
We start with a birds-eye view, a 30,000 foot perspective. Let's find out where you want to go, take stock of what we have available to us to get there, and make a real plan of action. We like to call it a Campaign Storyboard.
What does a campaign storyboard do for me?
The Campaign Storyboard is an actionable plan for the entirety of a marketing campaign. It bring ALL of your advertising (paid, organic, earned, direct) under the same umbrella and gives each piece a destination to aim for. And – and this is key – it removes the pressure of having to make decisions along the way by laying everything out ahead of time.
This is what makes marketing simple.
This Storyboard is what makes marketing actually work.
Here's how we put it together:
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Start with a big idea and set a vision point on the horizon. That's the destination we aim for, the focal point.
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Evaluate what's possible and reasonable, considering budget, timeline, region, industry, audience, capacity, and desires.
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Storyboard the plot of campaign (the overarching plan), including benchmarks along the way and timelines.
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Identify Key Performance Indicators (KPIs) that will help us know how we're doing along the way, and what defines success.
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Decide ahead of time what you're going to do – and when – in every area of advertising (print, radio, paid placement, email, social media, etc.).
Then we collaborate with all the players and regularly check in along the journey to make sure we're staying on course.
Not exactly rocket science, huh? But it WORKS.
Yes, you need tactics. But if you start with a real, well-thought-through, realistic strategy, you'll know what tactics you should be using, why you're choosing them, and exactly how you're going to put them into action to make you a million-billion dollars.*
*Results not typical. Odds of attaining a million-billion dollars are astronomically small...like, odds of life starting on our planet small. But if you sign up today, we'll give you the million-billion dollar secret—worth at least $8964—for only $97!